Experience and innovation

 

"Business has only two functions marketing and innovation"

Milan Kundera

Marketing Programs and Loyalty Software Its the economy stupid.....

As the world economy heads into turmoil every marketing dollar needs to be valued

 

When economies shrink and markets start to contract there is only one option for companies that want to survive and grow - INCREASE MARKET SHARE.

 

As companies search for a competitive advantage in a crowded market it will be those that quickly develop ongoing relationships with their customers that will succeed.

 

Never before, even during the Great Depression, has the world economy been under so much scrutiny. In the future every organisation will be considered in light of its social values and its contribution to the continuing welfare of the communities that it depends on.

 

Cause Marketing - your company is going thrive on it.

Sliced - Our experience and ideas make the difference

Our team is small but experienced. The IP used in our software is all our own, designed from the ground up expressly for this purpose. Creative teams are contracted as needed to deliver the best results at competitive rates. Everything else we do in house.

Who is Sliced Marketing....?

Samantha Marks

With over ten years experience in advertising and communications, Samantha is a strong media all-rounder who understands the marketing continuum and the role PR plays in supporting brand strategies.

Starting in media with leading national masthead The Australian, Sam then joined a niche advertising agency specialised in broadcast, IT&T and electronics, where she worked on brands such as Sony and Sharp before setting up a successful PR division.

Following this, she moved into a client-side role as the Communications Manager for an ASX listed entity where she marketed the sale and integration of Digital Video on Demand systems, digital content and Broadband for the hospitality industry.

Sam holds an Honours Degree in Political Science, has a love of the polemic and a background in debate and public speaking, all of which feed her natural aptitude for tackling complex concepts and making them easy to understand for the customer, the consumer and the media.

High technology and ICT has always been a particular area of strength for Sam and it is here her background in advertising for brands in broadcast, electronics and IT&T comes to the fore.  Her edgy writing style helps materials developed for clients to stand out in the market.

Graduating BAHons from the University of Victoria, Wellington, Sam returned to her native Australia thirteen years ago. She is crazy in love with her daughter, and somewhat less enamoured with the size of her mortgage.

Ian Lowe

As an Electrical Engineer Ian started his career working on Satelllite Earth Stations only to find that it was the wrong career choice.

A career change was needed and after two years selling industrial electronics Ian ended up at one of the worlds largest and most respected brands, Sony. Through out his career at Sony Ian managed 3 distinctly different Sales and Marketing divisions, broadcast video and audio, computing and consumer AV, all of which had uniquely different propostions to their customers.

This experience delivered a sound understanding of B2B and B2C strategies that can be applied to any organisation. After leaving Sony Ian spent 2 years developing the Causal marketing platform that is the heart of the Sliced mindset.

Ian has worked with a large number of major brands within the Australian retail sector and has a deep understanding of the operations of retail and wholesale markets for consumer and B2B products and channels.

An experienced lobbyist on technology and hospitality he is a talented presenter and strategist who looks to deliver solutions to clients rather than just creative.