Public Relations

 

"Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation."

Charles Hughes

  • You say "PR" we say Strategic Communications

What's in a phrase?

 

As we all know quite a lot, but in this case it's important to understand what we mean by Strategic Coommunications.

 

Unfortunately "PR" can create varied perceptions of what is on offer. Where as Strategic Communications is very clear.

 

We communicate to your audience (the one you need) to deliver results that can change perceptions and drive activity, that is what strategically delivered business communications should do.

 

Sliced - Communicate, educate, influence

Sliced PR is strategic, thought provoking and delivers ideas that change can perceptions.

 

Strategic Communications

Public Relations can not only create awareness of products and services but also solve problems, lobby government and change policy.

When we create a plan we consider all elements of the communications process starting with what the basic proposition of what are the key goals for your business. What needs to be said, where and how are often the simplest yet the most neglected part of your business, even to your own staff.

Our experience delivers clear, planned and well structured communication tools and strategies that span as far as a full program or as simple as writing new copy for your web site.

Over the past ten years we have influenced state and federal policies, created media stories that have initiated ongoing changes to policy and consumer perception as well as solve the immediate issues of the day.

Copywriting, idea generation and strategic thinking all backed up by a sound knowledge of what really influences the media, policy makers and consumer perceptions.